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Website • SEO • Content

ContentCrafted.in — Personal Digital Marketing Website

A self-initiated practice project where I planned, built and optimized a complete digital marketing website from scratch, treating it as a live sandbox for everything I was learning.

Objective

Create a real website that demonstrates website building, on-page SEO, keyword-led content planning and clean information architecture.

My Role

Website planning, page structure, content writing, on-page SEO and visual design.

Strategy & Process

  1. 1Defined the site purpose, target audience and core service pages.
  2. 2Ran keyword research to map topics and search intent to each page.
  3. 3Built pages in WordPress with Elementor, focusing on clarity and readability.
  4. 4Applied on-page SEO: titles, meta descriptions, headings, internal links, image alt text.
  5. 5Created supporting visuals and content assets in Canva.

Tools Used

WordPressElementorGoogle Keyword PlannerSEMrushCanvaChatGPT

Key Learnings

  • How page structure and internal linking shape crawlability and user flow.
  • How to translate keyword research into a practical content plan.
  • How small on-page fixes compound into a cleaner, more relevant page.

Screenshots & Evidence

Live work from the project.

Outcome

Key Learning: end-to-end understanding of how a marketing website is planned, built and optimized — from keyword research through to published, SEO-ready pages.