Email Marketing
Email Marketing Workflow
A planned email journey covering welcome, nurture and promotional touchpoints for a digital marketing service.
Objective
Design an email sequence that guides a new subscriber toward an enquiry.
My Role
Journey mapping, sequence planning and copywriting.
Strategy & Process
- 1Mapped the customer journey stages and the goal of each email.
- 2Planned the sequence, timing and trigger for each send.
- 3Wrote subject lines, body copy and calls to action.
- 4Defined segmentation rules for promotional sends.
Tools Used
Email workflow planningCanvaChatGPT
Key Learnings
- How sequence timing changes the tone an email should take.
- Why one clear call to action outperforms several.
- How segmentation keeps promotional email relevant.
Screenshots & Evidence
Placeholders ready for project screenshots.
Outcome
Key Learning: a reusable email workflow template for a service business.