Performance Marketing
Google Ads Campaign Strategy
A complete search campaign plan built as a practice project, covering structure, keywords, copy and landing-page recommendations.
Objective
Design a search campaign that reaches high-intent users with tightly themed ad groups and relevant ad copy.
My Role
Campaign planning, keyword research, ad copywriting and landing-page review.
Strategy & Process
- 1Set the campaign objective and defined the target audience and locations.
- 2Built a keyword list with Keyword Planner and grouped terms into themed ad groups.
- 3Chose match types and drafted a negative keyword list.
- 4Wrote responsive search ad headlines and descriptions per ad group.
- 5Selected ad extensions and reviewed the landing page for message match.
Tools Used
Google AdsGoogle Keyword Planner
Key Learnings
- Why tight ad-group themes improve ad relevance.
- How match types and negatives control who actually sees an ad.
- How landing-page message match affects the quality of a click.
Screenshots & Evidence
Live work from the project.
Outcome
Key Learning: a working framework for structuring a search campaign from objective to landing page, without guessing at the setup.