Influencer Marketing
Influencer Marketing Strategy
A strategy project defining how to shortlist, brief and collaborate with creators for a brand campaign.
Objective
Build a selection and outreach framework for creator partnerships.
My Role
Creator research, criteria definition and outreach planning.
Strategy & Process
- 1Defined selection criteria: niche fit, audience quality and engagement.
- 2Shortlisted creator tiers appropriate to campaign scope.
- 3Drafted outreach messaging and a collaboration brief.
- 4Planned deliverables, content angles and campaign timeline.
Tools Used
ResearchMeta Business SuiteCanva
Key Learnings
- Why audience fit matters more than follower count.
- How a clear brief protects both brand and creator.
- How to structure outreach so it reads as a partnership, not a request.
Screenshots & Evidence
Placeholders ready for project screenshots.
Outcome
Key Learning: a practical framework for planning creator collaborations end to end.