SEO
SEO Research & Strategy
A research-led SEO project mapping search demand and competitor coverage into a prioritized content plan.
Objective
Identify realistic search opportunities and the content needed to target them.
My Role
Keyword research, competitor analysis and content mapping.
Strategy & Process
- 1Built a seed keyword list and expanded it by intent.
- 2Reviewed competitor pages to see which topics were already well covered.
- 3Grouped keywords into topic clusters and mapped them to page types.
- 4Prioritized topics by relevance and difficulty.
Tools Used
SEMrushGoogle Keyword Planner
Key Learnings
- How to read search intent behind a keyword instead of chasing volume.
- How competitor gaps reveal practical content opportunities.
- How topic clusters keep a content plan coherent.
Screenshots & Evidence
Placeholders ready for project screenshots.
Outcome
Key Learning: a repeatable research process that turns raw keyword data into a content roadmap.